Tuesday, November 08, 2005

Felt and Greyhound Juice Join Verge NECCS

The Verge New England Championship Cyclo-Cross Series, presented by Cycle-Smart, is proud to announce Felt Bicycles and Greyhound Juice as the newest sponsors of North America's premier regional cyclo-cross series.

While based in Southern California, Felt has thrown its full weight behind supporting cyclo-cross in New England. Beginning last year with its sponsorship of Verge NECCS champion Mark McCormack and continuing into 2005 with the addition of U-23 National Champion Jesse Anthony, Felt has endeavored to bring its company philosophy - “To design, develop and deliver the best
bicycles in the world. Period." – to the world of cyclo-cross with the F1X 'cross bike.

“Felt has gained so much from our association with such great elite riders as Mark McCormack and Jesse Anthony,” said Felt Marketing Manager Beverly Lucas. “It was a no-brainer for us to say a resounding 'yes' to the opportunity to sponsor the Verge Series. The Verge Series is the epitome of what cross racing is all about - we learn from it and, most importantly, we bloody love it!"

For more information on Felt Bicycles go to www.feltbicycles.com or call 1-866-4FELTUSA.

Started in Seattle by bike racers Greg and Sirikit Valentin, Greyhound Juice offers full line of skincare products, including every cyclo-cross racer's favorite, a pre-race warming salve. Created from a base of shea butter, Greyhound Juice's salves ward off the cold and wet all too frequently visited on the Verge NECCS in November and December.

“My introduction to bike racing was in cyclocross, so I am partial towards this discipline,” said Greg Valentin of Greyhound Juice. “In fact, our first product is a muscle warming salve that is ideal for cold weather riding that is so often associated with cyclocross. Given that the NE series is such a successful series and that there is a great chance for a large audience, I am willing to invest my marketing in the series.”

For more information on Greyhound Juice go to http://www.greyhoundjuice.com or visit your local retailer.

The 2005 Verge NECCS is sponsored by Verge Sport, makers of quality cycling apparel, and specializing in custom clothing orders; Cycle-Smart: Solutions for Cycling, personalized coaching for all cycling disciplines: Greyhound Juice, warming salves and skin care products for all athletes; Felt Bicycles, builders of the best bicycles in the world: BikeReg.com, the solution for all of your online registration needs for cycling events; and Litmus Designs, integrating web technology and graphic design solutions for your business needs.

Verge New England Championship Cyclo-Cross Series
October 15 - Downeast Cyclo-Cross, New Gloucester, ME
November 12 - ChainBiter 7.0 Cyclo-Cross, Farmington, CT
November 13 - Cycle-Smart International Cyclo-Cross, Northampton, MA
November 26 - Gearworks Bay State Cyclo-Cross, Sterling, MA
December 3 - W. E. Stedman Co. Grand Prix of Cyclo-Cross, S. Kingstown, RI
December 4 - Castor's Grand Prix, Warwick, RI

For more information on the 2005 Verge New England Championship Cyclo-Cross Series please go to www.necyclocross.com



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